Too often in recent history architects have been sidelined, drawing pretty pictures and avoiding the risks of construction while contractors, legal professionals and construction managers increase their profitable slice of the project while leaving the long-term liability with the licensed professional – the architect.

Architecture in the public eye has become the realm of star designers and lost its roots as a service profession, a sad condition, as the numbers of architects entering the profession continues to steadily decline.

Professional organizations have been of little assistance in fighting the tide of critical sycophantism blathering over displays of architectural ego and form over function, and doing little to offset the sidelining of the good work that the bulk of the architectural profession can and does perform regularly.  It can be about so much more than glossy pictures in the national magazines.

We seek to change that sidelined position, and we encourage architects of any size and description to embrace the benefits of technology in ways that make them more productive, more profitable, and increasingly transparent and communicative to the clients and the communities they serve.  Technology is not a panacea, but the construction industry is one of very few that in the last several years have not shown an increase in productivity common to other industries.

Subscribe, search our archives, test out our suggestions, fly under the radar if you need to, but do what you have to do increase your effective incorporation of technology such that you can spend more time doing the design and problem solving you entered the field to enjoy.

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